Tara's Luscious Cheats
Tara's Luscious Cheats – Protein Treats is a bakery brand built around a bold, friendly character. Techformia designed the brand identity: an illustrated logo with circular script lettering, shown across a bakery storefront, in-store signage and kraft paper packaging.
Project Overview
We created a character-led identity for a protein-treat bakery. The goal was a logo with personality that is instantly recognizable, and a set of applications that show how it sits in a real bakery environment.
- Illustrated character logo with circular script lettering
- Logo variations for light and dark backgrounds
- Bakery storefront and window application
- In-store signage with the brand tagline
- Kraft paper bag packaging
Brand Identity
The logo places a confident, illustrated baker at the center of a pink circle, holding a tray of cupcakes with faces. The name "Tara's Luscious Cheats" curves around the top and "Protein Treats" around the bottom in a playful script, so the whole mark reads as a single badge.
The palette of hot pink, black and warm cream keeps the identity lively while staying readable on window glass, wooden signage and kraft paper.
Logo Variations
The logo artwork is supplied in versions that work on light and dark backgrounds, so it can be used on packaging, signage, social media and print.
Work With Us
Tara's Luscious Cheats shows how a single illustrated character can carry a food brand from the storefront to the packaging. To start a project of your own, contact us at info@techformia.com.
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