PAL Design
PAL Design is the interior design brand of Patricia A. Langhorne, built around the line "Transforming spaces elevating lives." Techformia designed the brand identity and its applications: logo, flyer, business card, stationery and tote bag, plus the website home screen.
Project Overview
We created an elegant, understated identity for an interior designer. The goal was a signature-style mark that feels personal and refined, and a set of print and web applications that let the interiors photography do the talking.
- Logo pairing the Patricia A. Langhorne signature with a "PAL design" wordmark
- Flyer: "Design that feels like home"
- Business card
- Stationery set: letterhead, envelopes and cards
- Tote bag
- Website home screen
Brand Identity
The logo sets the name "Patricia A. Langhorne" in a handwritten, signature-style script above a clean "PAL design" wordmark, softened by a pale blush brush stroke. Together they read as personal and professional at the same time.
A restrained palette of warm off-white, black and soft blush keeps the identity calm and lets interiors photography lead across the flyer, stationery and website.
Website
The website home screen leads with a large interior photograph and a gallery of project thumbnails, so visitors see the work first. The clean, light layout echoes the identity.
Work With Us
PAL Design shows how a signature-style logo and a quiet palette can carry an interior design brand from the flyer to the website. To start a project of your own, contact us at info@techformia.com.
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